Tuesday, September 2, 2008


While cruising the web this morning, I came across a website maintained by Kenny Goldsmith called U B U W E B. I found this video made in 2007 by Guy Ben-Ner, Quoted from the site:

"a boy comes home from school with a note indicating he was caught stealing money from his peer at school.

His family is put to the challenge to educate him about the meaning and border lines separating private property from its "other".

The movie starts as a TV "family sit-com", shot in IKEA "show rooms" in 3 different countries, without permission, and explores the ideas of private property, stealing and the family as a piggy bank (a social structure built in order to "keep property from leaking out").

the sitcom family is played out by a real family.

The apartment looks like a Tv set.

Like a family photo album it inhabits the one contradiction: It is very private yet the same everywhere for everybody.

But if in the classical American sitcom the economy is separated from the show (the commercial brake) as the great repressed of that genre- here the price tags, in view everywhere,make the two spheres collapse into a single one.

since we do not ask for permission to shoot the movie there, we need to find a different store-branch every time we get caught, and asked to leave, or stop the shootings.

"being caught", than, disturbs the movie's smooth continuity, but engenders more and more kitchens or living-rooms, to take part in one scene, as a visual catalog of ideal living spaces.

In this way the director allows the IKEA staff and workers to interfere, even dictate, the editing of the movie.

since we do not ask for permission everything is shot in secrecy, like an act of theft.

Sound becomes an issue."

Notice how the children pay off the father when they ask him to do any favors, like help with their homework or reading a bedtime story. How pertinent a lesson that time is worth money- that nothing comes for free these days, even assumed responsibilities of fatherhood.